Park Yoochun, the New King of Asia (Malaysian Newspaper)

Main Paper Headline:  GLAMOR: Park Yoochun, The New King Of Asia

 

GLAMOR Cover Page Headline: A Young Millionaire, Park Yoochun, The Most Popular Asian Artiste, a hot sell in Korea, Japan

Article Headline: Park Yoochun earns RM 31milion (USD 10million)

 

He is only 25 years old but his achievements may be subjected to envy by others who are also trying to make their name in the entertainment industry.

Park Yoochun is currently the top 5 young celebrities whose annual earnings is approximately RM 31 million (USD 10 million), directly inspiring many young talents to follow his footsteps.

Not only popular in his own country, Yoochun is also favored in Japan. His popularity enabled him to earn between RM 90,000 to RM 100,000 (USD 30,000 to USD 40,000) for each appearance.

This was of course not achieved overnight. He had to overcome many obstacles when he first started but he never waited on fate and persevered.

Yoochun was born on 4th June 1986 and grew up in Seoul, Korea. His entire family migrated to Virginia, America when he was 13 years old

“People thought I was lucky because they thought that migrating to America would improve our lives but unfortunately that was not the case. I don’t ever want to relive that life again. Our financial situation got worse and I had to work really hard to survive”, said Yoochun. Their complicated start at the new country badly impacted this young man who is fondly known as Micky and Yuchun by his fans.

Nevertheless, everything changed in 2003 when Yoochun was selected from the audition that was organized in America by SM Entertainment. Together with another four members, Yoochun joined TVXQ and went on to achieve tremendous success. The band was hailed as Asian superstars and labeled as the Kings of the Hallyu Wave.

TVXQ achieved numerous recognitions in Korea and Yoochun became one of the key members in strengthening the band’s success.

They not only conquered Korea. Their popularity traveled to Japan and they continued to build their strength and popularity in the country of the rising sun.

With his gifted song composing skills, Yoochun wrote the song Kiss The Baby Sky. The song became a theme song for a morning talk show in Japan thus earning him a lot of money.

Unfortunately, not everything was smooth sailing. In 2009, while at the peak of his career, Yoochun was faced with one of the biggest crises in his life.

Thankfully he succeeded to diversify his career in the entertainment industry. He ventured into acting and took his first role through the drama series Sungkyunkwan Scandal.

This drama became a big hit and was sold to many countries. In return, Yoochun received royalties of RM 20 million (USD 6 million).

His fans in Japan gave great response to the drama, allowing Yoochun to then receive a big amount of share from the DVD sales.

He received RM 951,000 (USD 300,000) per episode while RM 380,000 (USD 100,000) per episode for overseas sales propelling Yoochun to be one of the celebrities with earnings of RM 63 million (USD 20 million).

Yoochun who was voted as The Most Popular Artiste in 2011, is not only an actor but also sings the OST of the series which received various accolades from the online charts.

Their album sold more than 410,000 copies, in addition to the overall total sales of 780,000 copies for their other popular singles.

In 2010, more than 1.2 million copies of their albums were sold hence contributing to Yoochun’s personal wealth.

In mid 2009, Yoochun together with another two members of TVXQ – Kim Jae Joong and Kim Junsu filed a lawsuit against SM Entertainment for unfair contract. The case is still ongoing but the court has granted approval to them to remain active in the entertainment industry. In October 2010, they formed a new group called JYJ.

The trio remained popular and especially Yoochun who became a favorite amongst advertisers in South Korea.

Throughout 2011, Yoochun individually received lucrative advertising contracts as brand ambassadors for TiO, a popular tea brand, Nintendo Wii in conjunction with the launch of the limited edition Zelda video game, a pizza chain called Black Smith Pizza and the most recent Ottogi Ramen.

Together with JYJ, Yoochun appeared in LG Optimus Q2 advertisement and became the spokesperson for the apparel brand NII, Penzal Q, Lotte Duty Free and Nature Republic, a cosmetic brand.

 PROFILE

Full Name: Park Yoochun
Stage Name: Yuchun or Micky Yoochun
Date of Birth: 4 Jun 1986
Siblings: Eldest son with a younger brother known as Park Yoohwan
Drama TV Series: Sungkyunkwan Scandal and Miss Ripley
Commercials: Tio – the tea brand, Black Smith Pizza, Nintendo Wii for  Zelda’s limited edition and  Ottogi Ramen
Individual Achievements :  Best New Male Actor, Netizen Award, Best Couple Award at KBS Drama Awards(2010), Most Popular Artiste at 47th Baeksang Awards (2011), Most Popular Artiste in Asia and Best Male Actor in Seoul International Drama Awards (2011)

Album with JYJ: The Beginning [October 2010] received pre-order of 500,000 copies and In Heaven [September 2011] received pre-order of 300,000 copies

Source: Berita Harian Newspaper

Pic & Trans credits: popqueen1711

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